Exeed, the premium Chinese car brand backed by Chery, has officially unveiled the Exeed RX REEV (Range-Extended Electric Vehicle) in the UAE, marking a key moment in the brand's expansion into the Middle East. The RX REEV features a bold design, luxurious elements, and advanced hybrid technology that focuses on performance and sustainability. It’s an exciting new contender in the region's rapidly expanding premium SUV market. 

The introduction of the RX REEV in the UAE marks Exeed’s goal to position itself as a modern, eco-friendly brand in a market that is rapidly adopting electric mobility. The UAE’s strategic goals for sustainable transport and smart mobility align nicely with Exeed’s groundbreaking plug-in hybrid vehicle.

Unveiled at the Taste of Dubai lifestyle festival, the RX REEV caught everyone's eye with its modern design, upscale finishes, and tech-rich interiors. The event showcased Exeed's commitment to fusing performance with sustainability, attracting the attention of both auto fans and those who care about the environment.

Beneath its sleek exterior, the Exeed RX REEV is equipped with a range-extended electric powertrain that achieves impressive fuel efficiency and takes away the worry of running out of charge, a significant issue for many EV enthusiasts. The system cleverly integrates a battery-powered electric drive with a 1.5-liter turbocharged engine that acts solely as a generator, providing dependable performance for those extended drives.

This configuration allows the RX REEV to enjoy the benefits of an electric vehicle, like that instant torque, a quiet ride, and lower emissions, while still providing the long-range practicality of a conventional petrol car. Exeed states that it has an electric-only range of about 150 km, and when combined with the petrol engine, it can go over 1,200 km. This means you have incredible versatility for both city commutes and long road trips.

The interior of the RX REEV embodies Exeed’s vision of luxury, boasting a roomy cabin adorned with top-notch materials, a panoramic sunroof, and a fully digital driver interface complemented by a stunning 24.6-inch dual-screen setup. It comes packed with cutting-edge driver assistance systems (ADAS), wireless charging capabilities, and a 14-speaker premium sound system, all designed to provide a smooth and connected driving experience. Plus, it supports over-the-air (OTA) updates, ensuring that the software and features remain up-to-date with minimal hassle for owners, a standout feature of today’s smart car landscape.

The launch of the RX REEV Plug-in Hybrid in the UAE marks Exeed's strong entry into the premium SUV arena. This model features a perfect mix of elegant design, advanced hybrid technology, and a dedication to luxury. The RX REEV is geared up to attract a new generation of UAE drivers who are after a ride that’s not only stylish but also smart and eco-conscious.